By Sean Paige
Just as the world feels anxious and less empowered than ever, with few prospects for higher-paying jobs and wages, Apple is delivering in spades.
As if its troubles in China were not enough, new problems in the home market continue to make it tougher on Apple to hang on to its leadership. And yet Apple today also revealed some really new, really shiny, really attractive and new ideas that will improve everyone’s lives and push the technology industry to a level that will propel people further into a sense of empowerment.
Let me explain.
Maybe Apple first announced its new management, but it really released the new Apple Watch and some new iPad tablets and Apple Watches for its customers to keep their hearts racing with a bag full of new ways to get some really cool things done… and maybe a few unexpected social situations.
Consider the new “Apple Watch Series 4” with cellular connectivity, which could make it easier to make phone calls, get emergency help, buy things and even have a video conference with friends that you can only do on your Apple Watch.
There’s also the AirPod wireless headphones, which now connect to your Mac, iOS devices and even Amazon Echo or Google Home (all of which now have a Bluetooth connection as well). And with the Apple Watch Series 4, there’s now a reading face that can capture important moments for someone’s life, not just their wrist.
The new Apple Watch Series 4 will start at $399, while the new Apple iPad with FaceTime can start at $329.
The new Apple iPad with FaceTime will also start at $329.
Apple will also soon let its customers purchase the iPhone XS Max, with the largest display ever, and also the smaller iPhone XR.
All of the new Apple Watch, iPad and Apple iPhone devices have improved displays that are 27 percent brighter, with sensors that better anticipate their users’ movements, keep them closer to the iPhone’s screen, and make better charging decisions.
Apple also unveiled its new Tidal music streaming service, which starts at $14.99 a month. Just like Google and Spotify and Amazon, Tidal takes album and song names and makes playlists, and it’s a very slick service.
You could say that all of the above devices took on the character of the Apple brand just in time to help right the time-clock of a really troubled era in the history of the world.
Read more in Perspective magazine at http://www.perspective.com/time-is-running-out-but-apple-is-getting-more-important/